2020

CONTEXT

In a time of mandatory social isolation, imposed by the authorities, AQUA Carpatica wanted to send an optimistic message related to the future, a message that would rally Romanians around it.

STRATEGY

Since its launch, AQUA Carpatica has focused on the wellbeing of children, providing a nitrate free alternative to drinking water and tools that support their development and independence. AQUA Carpatica Kids, the water in a specially designed bottle and from a special stream has already raised a generation: the Tiny Big Champions.

IDEA

Who would be more appropriate than kids and the Tiny Victorious generation to send a hopeful, optimistic message? One that would convince their grandparents to keep safe and stay indoors, one that would show parents their patience is appreciated and that would bring a smile when it is sorely needed?

So, here is “Everything will be all right”, a song interpreted by kids, supported by AQUA Carpatica.